1. What is a cookie?
A cookie is a small text file placed on your device by a website you visit. Cookies can be used to make a site work, remember your preferences, or measure how a site is used. Some cookies are set by the site you are visiting (first-party cookies); others are set by third-party services embedded on the site.
2. Our approach
We take a consent-first approach. Strictly necessary cookies aside, no analytics or marketing technology is loaded on your visit until you explicitly opt in via the cookie banner. We do not sell, share, or rent any data collected on this site.
When you first visit, the consent banner gives you control over each category before any optional cookies or trackers are set. Your choice is stored in your browser's local storage and respected on subsequent visits until you change it.
3. Categories of cookies and technologies
3.1 Strictly necessary
These are required for the site to function. They include the cookie that remembers your cookie consent choice, and any session-related technology used to serve the site. Strictly necessary cookies cannot be turned off and do not require consent under UK or EU law.
3.2 Analytics
When you accept the analytics category, two tools fire:
- Cloudflare Web Analytics — cookieless and does not fingerprint users; collects aggregate page-view, referrer, and country data only.
- Google Analytics 4 — with Consent Mode v2 and IP anonymisation. Sets the standard
_ga,_ga_*, and_gidcookies only after you grant analytics consent; otherwise GA loads in a denied state and sends cookieless modelling pings only.
If you decline analytics or ignore the banner, neither service sets identifying cookies and Google Analytics 4 collects no identifying data about your visit.
3.3 Marketing
When you accept the marketing category, this site loads the Apollo.io website-visitor tracker (tracker.iife.js). Apollo performs firmographic identification — it matches your visit to the company you work for (company name, industry, headcount band) so our sales team can prioritise outreach. No personal identification of individual visitors is performed by us. The script sets first- and third-party cookies under the apollo.io domain and is not loaded until you opt in. If you withdraw consent, the tracker stops loading on subsequent visits; existing Apollo cookies can be cleared from your browser settings.
4. Changing your choice
You can change your cookie preferences at any time by opening the preferences link in the consent banner (available on every page). You can also clear cookies and local storage in your browser settings; doing so will reset your consent choice on your next visit.
5. Do Not Track
We respect “Do Not Track” browser signals where technically feasible. Because our default state is already minimal-cookies, the practical effect is very small.
6. More information
For more on how we handle personal data generally, see our Privacy Policy. For any question about this cookie policy specifically, email hello@nextforce.works.